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Our Strategy Article published in the Holland Management Review

In HMR 138 our article ‘The strategic expedition of Triodos Bank Branch The Netherlands’ is published. Especially Paul did some extensive work to get the 40 page chapter in the book down to 10 pages.

For the moment it’s only in Dutch (I guess their little sister in Boston will be interested soon and it will become available in english). I did the project a few years ago and Paul was ‘the fly on the wall.’ He attended most meetings, interventions and workshops and used this input for his PhD. I used Theory U and Paul build his own methodology. Their are a lot of similatities and there is some deepening as well. Just read it (or ask google to translate)! And I’m keen to get your feedback:

Download it here: ‘De strategische ontdekkingstocht van Triodos Bank Nederland’

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